Researches
The State of The Industry: Consumer Trust Report, 2019 | ExpertVoice
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
Indicators
Images & Reviews of Products Are Highly Required by American Online Shoppers, 2017 | BigCommerce & Square
Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec. But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side …
Researches
Online Reviews: The Consumers’ Perspective, 2017 | Feefo
Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …
Indicators
57% of Brand Loyalty Is Affected by the Retailer’s Ignorance of Negative Reviews in US, 2017 | NRF
63% of US shoppers said that they’ll write product reviews. Among those, 73% said that they were more likely to do so when they were satisfied. It means that highly satisfied customers are more likely to write reviews rather than when the experience was negative. But when consumers write negative reviews, more than half (57%) …
Indicators
Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab
Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.