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How Predictive Analytics Can Improve Your Marketing Performance
What predictive analytics is and how it can improve your marketing performance? In this article, we will discuss one of the main trends in AI marketing.
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Data-Driven Marketing Tactics Usage, 2019
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with …
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Predictive Analytics is Ranked as The Most Used Artificial Intelligence Power Solution by Enterprises With a Rate of 24.51%, 2018 | NarrativeScience
AI and automation are changing the business environment across industries, delivering new opportunities through intelligent, automated products. Some companies are ahead of the curve, and others are stagnating in their adoption of the tech. As the adoption of AI technologies continues to grow, so will the demand for skilled workers. Larger enterprises may choose positions to …