Indicators
Devices Share of Paid Search Clicks by Platforms in The Second Quarter of 2019
Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …
Guides
The Ultimate Google Ads Guide | AdEspresso
Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …
Guides
PPC 101: A Beginner’s Guide to PPC | WordStream
Pay-Per-Click (PPC) can have a major and positive impact on most businesses and brand. PPC is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s also a way of buying visits to your site, rather than attempting to earn those visits organically. Google AdWords …