Researches
Future Opportunities in FMCG E-Commerce, 2018 | Nielsen
E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022. Nielsen has launched this study that analyzed the …
Researches
European Advertising Consumer Research Report 2016 | EDAA & TRUSTe
To gain insights into consumer attitudes and awareness of the European Self-Regulatory Programme for “Online Behavioural Advertising” (OBA) across Europe. The study was conducted by Ipsos MORI, on behalf of EDAA & TRUSTe, the study surveyed over 15,000 adults across 15 different European countries through online interviews. The results below show the dramatic improvement across …