Indicators
32% of Marketers Depend on “Pipeline Influenced” Metric, 2017 | Demand Gen
“Pipeline influenced” was the top response for the first time as primary metric marketing departments were being measured on (32%), followed by MQLs/SALs (27%), total leads/inquiries (15%), accounts engaged (15%) while 1% only are measuring using the web traffic. These insights were conducted from December 2016 through early January 2017, and the report is based on responses from …