Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers across the Asia Pacific region during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying journey. …
The global advertising market is currently growing faster than what should be expected in the current economic environment. Advertising revenues demonstrated their strongest growth since 2010 this year, as advertising sales reached $493 billion. Take a look at the below points to get an overview of the global advertising insight mentioned in the attached report: …
E-commerce is a growing phenomenon. 57% of respondents surveyed say they purchased from an e-tailer outside their country’s border in the past six months. The major insights of online purchasing across the globe: The majority of consumers says they conducted research online prior to buying regardless of whether the purchase was in-store or online. The …