Tag: Personalized Content

Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …

Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …

Email marketing helps businesses to see instant sales from existing customers, but more importantly, it maintains and builds long-lasting relationships with loyal customers, which are the core of most successful businesses. Despite the business benefits of email marketing, many businesses are either still not using it or they are under-utilizing its power. E-mailing is frequently …

Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns. The goal of marketing automation is to transform raw leads into sales-ready leads in …

The vast majority of marketers believe that personalization has at least some impact on advancing customer relationships, while nearly three quarters that believe personalization has a strong impact on advancing customer relationships. Take a glance at how digital marketers measure their personalization efforts: 51% of surveyed digital marketers mentioned that they measure the value of …