Indicators
Effective AI Applications Used in Hyper Personalization Strategies, 2018
Hyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. The AI-powered applications used most effectively in a hyper-personalization strategy are predictive analytics and user experience. As marketers focus more on achieving higher levels of personalization to meet …
Indicators
Email Personalization Tools is the Most Used in the Executing Process of Personalization Across Digital Channels With a Rate of 64% in 2018 | Evergage
Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …
Indicators
78% of Executives in US Are Using First Name Personalization in Email Marketing, Nov. 2017 | Liveclicker & Relevancy Group
Nearly half of the organizations in the US are utilizing personalization across their website, display targeting, social and email marketing efforts. In terms of the most utilized online personalization tactics, 78% of the executives surveyed indicated that they currently use first name personalization tactic in email marketing. 59% are using personalized email content on real-time …