Indicators
78% of Executives in US Are Using First Name Personalization in Email Marketing, Nov. 2017 | Liveclicker & Relevancy Group
Nearly half of the organizations in the US are utilizing personalization across their website, display targeting, social and email marketing efforts. In terms of the most utilized online personalization tactics, 78% of the executives surveyed indicated that they currently use first name personalization tactic in email marketing. 59% are using personalized email content on real-time …