Tag: Personal Data Security

In today’s digital era, cab booking apps have become all the rage, completely changing the way we travel. With just a few taps on our smartphones, we can summon a ride straight to our door in a jiffy. However, amidst all the convenience and efficiency these apps bring, data security tends to get overlooked.  In …

Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. Sharing of personal data is not an automatic assumption and people must have a clear purpose for sharing this personal data …

The privacy of personal information is an important area of focus in today’s electronic world, where information can so easily be captured, stored, or even shared. In recent years it has regularly featured as a hot topic in news media and has become the target of legislation around the world. Encryption offers the consumer no …

“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products.  42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy. In contrast, 22% of digital shoppers indicated that …