Tag: Performance Marketing

Today’s Marketing Landscape Marketers today are connecting with leads through more channels than ever. The digital era has made the business purchasing process intricate and sometimes challenging to navigate. Prospective customers interact with an average of 7.9 touchpoints before making a decision. They might discover a product on social media, download a white paper, attend …

Summary 1. Generate Regular Management Reports External financial statements often don’t provide the granular details you need on specific business lines and associated costs. That’s why it’s essential to consistently create management reports. These reports help you forecast results more accurately and track your business performance. The precision of these reports hinges on the accuracy …

Relevance is vital for any enterprise’s future, yet amidst global instability, rapid technological changes, and increasingly unpredictable consumers, achieving and sustaining it has become more challenging than ever. This presents a unique opportunity for marketing leaders, traditionally the guardians of relevance, to take center stage as C-suites increasingly depend on them to navigate these challenges …

Whether you are an executive at an established software consulting company or a freelance consultant who wants to level up your career, understanding marketing mix and incorporating it into your strategy is a great starting point to grow your business. What Is the Marketing Mix? The marketing mix is one of the most popular terms …

Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. List of 10 Things Marketers Need to Know About the Performance Marketing Industry: Attribution is key. Mobile marketing is the now and …