The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …
Nowadays email is going to reach more than 3.7B users -half of the world’s population- with 44% of the world’s population owning a smartphone in 2017, which allows quick interact with emails. So, marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. To optimize your program in response …
Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience. …
Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon. To gain more insights into shoppers behavior on Amazon check the survey results: 48.5% …
There are 1.6 billion people celebrates Ramadan or 23% of the world’s population, the middle east is home to 1/5 of the world’s Muslim population or 317 million people. To determine the sales benchmark in Ramadan by analyzing a million transactions from over 100 retail and travel advertisers based in the United Arab Emirates, Bahrain, …
The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …
As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …
Search Engine Journal’s released its second annual survey on the global state of digital marketing to help marketers know how to work, what to spend and how to measure success via analyzing answers from more than 230 digital marketers. The report gives a closer look at how the digital marketing industry is changing and an overview of …