Researches
UNCTAD B2C E-Commerce Index 2017
The 2017 UNCTAD B2C E‐commerce Index revealed that online shopping in many developing and transition economies represent a small proportion of the population, while in most developed economies more than half of the population are buying online. This year’s index is explained, with providing a new payment indicator. The index is updated also with the …
Guides
10 Payment Best Practices to Boost Your Revenues From Mobile Traffic | Ingenico Group
Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, like Google, Facebook & LinkedIn. Many clients struggle with online conversion due to they can’t see the mobile shopper’s complete purchases at the same rate as desktop shoppers do; there are many reasons for this. Below are 10 ways that will allow marketers …
Researches
OTT and Premium Online Video Content in MENA, 2017 | Ipsos
The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …
Researches
Masterindex 2017: Pan-European E-Commerce & New Payment Trends | Mastercard
The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …
Researches
American Digital Media Consumers, 2017 | PayPal
Digital media consumers are growing rapidly thanks to the rapid development of communication technology. Check out the highlights below to examine how people consume digital media across 2 media segments: 1. Movies/TV 58% of US consumers are more likely to watch movie/TV content on mobile devices. 55% of US viewers prefer Netflix’s wide catalog of …
Researches
A Global Perspective of Mobile Commerce, Sep. 2016 | IAB & on device research
The wide penetration of mobile devices around the whole world has made purchasing products and services via mobile devices easier than before. In a way to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study, read the …