Tag: Paid Search

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …

Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the …

Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …

As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …

Via a sample of about 200 B2B marketing professionals based in the US, from marketing managers to C-level executives, were asked a question about their 2017 marketing plans and if they intend to increase their budget for some channels, the majority of them said that they plan to increase their budgets in paid search (51%), social …

The global advertising market is currently growing faster than what should be expected in the current economic environment. Advertising revenues demonstrated their strongest growth since 2010 this year, as advertising sales reached $493 billion. Take a look at the below points to get an overview of the global advertising insight mentioned in the attached report: …