Guides
Top 5 Most Common Paid Media Objections | Titan Growth
There are many paid media & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value, and with no objections. “You said you wanted to double your leads, you didn’t say we couldn’t spend 10 times as much to do so!” Successful agencies don’t operate this way. …
Indicators
Sponsored Content on Social Media is The Most Used Type of Paid Content Methods by Surveyed North American B2B Marketers at a Rate of 70%, 2019
Paid distribution involves hiring platforms to promote content across a variety of well-known websites, marketers can have paid distribution on both social media as well as on standard participating websites. The value of paid distribution lies in its ability to help marketers to find the right audience for their content. Content distribution is the act of promoting content to online audiences in multiple …
Researches
OTT and Premium Online Video Content in MENA, 2017 | Ipsos
The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …
Indicators
Only 4% of Internet Users in Egypt Paid to Access Online Content, 2016 | Northwestern University
The majority of internet users in the MENA region don’t tend to pay for online content. In 2016, 43% of Emirati internet users said they paid to access online content, and this is the highest proportion, followed by KSA with a rate of 19%. On the other hand, Egypt showed the lowest rate of users who paid for …