Tag: Open Rates (OR)

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …

Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …