Articles
What Makes Video Ads Effective for Digital Marketing?
Video content is a valuable tool for digital marketers when promoting businesses, products, and services. It is a core part of many business marketing strategies because it effectively conveys brand messages to a large audience. This is why business owners hire video production companies or a videographer to capture videos that make their products or …
Agency
iWorks Digital
iWorks are a team of experts dedicated to offering remarkable digital services that will help you stand out from the crowd, and establish yourself as an authority. Their goal is to expand their agency to other Gulf countries to help more people achieve their goals. iWorks DigitalScope of Services: Digital Marketing Digital Creative Services Digital …
Guides
Video for Social, Part 1: How to Create Videos That Engage Consistently & Convert Constantly | Wpromote
More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, …
Guides
LinkedIn Content Marketing Tactical Plan in 2019 | LinkedIn
What is the most powerful platform for B2B and high consideration B2C marketers? Yes, of course, it’s LinkedIn; the platform with over 590 million professionals. While people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80% of B2B leads come from LinkedIn. In order to get your content …
Researches
The State of Video Marketing 2019 | Wyzowl
Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach …
Guides
The LinkedIn Secret Sauce: Extra Hot Edition | LinkedIn
The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …
Researches
Video Landscape Report, 2018 | IAB
The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. The IAB Video Center of Excellence has created this “Video Landscape Report.” It was gathered from existing industry research and analysis, and also consultations with more than a dozen industry practitioners and subject matter experts from …
Researches
Insights 2018: Attitude Towards Advertising and Use of Ad Blocking | AudienceProject
People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …