Researches
Changing Channels: Building a Smarter Streaming TV Strategy | WPROMOTE
Imagine it’s a Friday night, seeking entertainment. Rather than traditional channels, you’re likely exploring streaming services. TV dynamics are evolving, with more households embracing streaming over linear. For marketers, OTT presents a pivotal advertising avenue, but not without challenges. Understanding the shifting streaming landscape and consumer behavior is crucial. It’s not just about frequency and …
Researches
The Entertainment Trends Brands Should Know | GlobalWebIndex
The COVID-19 pandemic has made a lot of things become a trend due to the lockdown. Online TV exploded due to the lockdown, however, has since colled off. Moreover, music streaming engagement continues to increase. But the real deal is gaming, it is now as common as watching TV. Without further ado, let’s see people’s …
Indicators
One-third of Disney+ Subscribers Think the Streaming Service Is Better Than Expected
It is reported that the current COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. Also, in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. Without further ado, let’s go through these traditional TV and streaming insights in 2020. The TV …
Researches
Insights 2020: Traditional TV and Streaming | AudienceProject
All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Indicators
The TV Movie Streaming Insights After COVID-19
Everyone’s habits have changed this year and especially during the COVID-19 lockdown, however, this infographic was made to show you the answers to some consumers and if they will continue to watch the platforms such as Disney+, Prime Video, Apple TV, Netflix, and Google Play, they adopted during the COVID-19 lockdown. Without further ado, let’s …
Researches
Insights 2019: Traditional TV, Online Video & Streaming | AudienceProject
This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …
Indicators
Smartphone Is the Most Used Device to Stream Online Video Content in MENA, 2016 | Ipsos
71% of internet users in Egypt, KSA, and UAE use smartphones to stream online video content, followed by desktops or laptops (57%), then tablets (23%). TV screen is increasingly used to watch streamed content either through a smart TV application or via a connected device to the TV.