What any brand wants is to expand and enter other markets and it would definitely be amazing if it can expand globally not only locally. The question is what are the easiest countries to offer you the easy path of success? This is not easy to answer because it depends on a lot of factors …
Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …
Is your advertising and marketing strategy for the upcoming Christmas ready yet? It might seem like Christmas talk is premature, but really, we’re just a couple weeks away from when the spending spree begins. How will digital, omnichannel retail impact holiday shopping this year? Which retailers, products, and brands will drive holiday retail in 2019? …
Needless to say that the holiday shopping season, from November to the end of December, is the most popular time for online shopping and gifting. The new Holiday Online Shopping Trends 2019 brought to you by Episerver showed that the highest number of shoppers start their holiday shopping on December 1-15. Keep reading the key …
There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, going for walks, playing and even talking to them. And there is evidence suggesting that attachment to pets is good for human health and even helps build …
The stakes are high for the 2019 holiday shopping season… How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday? keep reading and download the full study to find answers for …
Increasingly, pets are becoming part of American families. According to American Pet Products Associate and their most recent survey (2019-2020), sixty-seven percent of U.S. households own a pet. With the holidays drawing near, Americans are making plans with family and setting their own traditions. For those whose family involves a cat or dog, 77% plan …
Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …