The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …
As a part of YouGov annual Ramadan consumer insights in the UAE, KSA, & Egypt study via 1,523 online respondents on the YouGov panel in the UAE (505), KSA (507) and Egypt (511) between 23-29 May 2016. Discover the expected changes in consumer behavior in and around Ramadan through the results below: The top product …
Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …
Via 2,551 online survey respondents in the MENA region in February-March 2017, 54% of them tend to spend more money on food and beverages during Ramadan, while only a rate of 3% tends to travel during the holy month, also 5% will spend their money on entertainment.
Men spent more online per transactions – $220 vs. $151 for women – on their most recent purchase. This can largely be attributed to the fact that the male consumers were more likely to buy items in higher priced categories such as luxury goods (55% of luxury transactions were by men) or electronics (72% of …
Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should the brand prompt, read the below: The majority of consumers want their brand’s behavior …
During the holy month of Ramadan, consumers behavior – across the Middle East – impacts the grocery shopping. if your business operates in the food industry, those trends compiling data from a range of sources, Covering everything from consumer price expectations to what discounts targeted shoppers will be looking for, it will be useful for …
Mobile revenue will overtake desktop and tablet revenue in the second half of 2017, just in time for the busiest shopping season of the year. There are 4 factors would make it more likely for consumers to shop via mobile: easier navigation, increased speed, one-click purchases, and enhanced security. Retailers who take advantage of these …