Indicators
Traditional Retail Shopping Disffect on Amazon Sales, 2017 | CPC Strategy
Amazon shoppers don’t adhere to traditional retail shopping days. 66.6% of them said they didn’t make any purchases on Amazon during Black Friday and 13.6% use Amazon as a window shopping.
Indicators
89% of Chinese Are More Likely to Buy a Product/Service via Mobile in the Future, 2016 | iab
86% of online shoppers in China are planning to use computer devices to make an online purchase in the future compared to 81% in the US. 89% of Chinese also are more likely to purchase a product or service with their mobile device in the future than US shoppers (78%).
Researches
The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics
Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …
Indicators
Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
Indicators
1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab
16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.
Indicators
Amazon Shoppers Are Sometimes or Frequently Compare Amazon Prices Elsewhere, 2017 | CPC Strategy
23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.
Indicators
59% of The China Monthly Purchases Are Made Online, Q4 2016 | iab
The majority share of monthly purchases in China is now made online which estimated with 59% of total monthly purchases comparing to a rate of 42% in the US. In terms of the most preferred devices used in purchasing, laptops & desktops top the other devices in both US and China.
Indicators
Free Shipping is the top Factor Could Drive More Cross-Border Shopping, 2016 | PayPal
The top potential drivers for cross-border purchasing, among all online shoppers surveyed, offering free shipping (46%) would make shoppers more likely to buy from a website in another country, followed by security (44%) and finding items that are hard to find locally (40%). Data were driven from 28,000 consumers across 32 global markets.