Indicators
84% of Parents in US Won’t Shop Online For B2S Without Free Shipping, 2016 | NRF
Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase. Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 …
Indicators
Three-Quarter of Back to School Shoppers in US Purchase School Supplies From Amazon, 2017 | Field Agent
72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season. Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.
Indicators
One-Fifth of USA B2S Shoppers Are Undecided About Their Purchasing Channel Choice, 2017 | Deloitte
The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …
Indicators
“Percent Off” Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 | RetailMeNot
63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …
Researches
Infographic: Back to Class in US 2017 | NRF
Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …
Researches
Infographic: 2017 US Teacher Shopping Preferences & Statistics | SheerID & Agile Education Marketing
Teachers are one of the marketing segments that can’t be overlooked. In 2016-17, they spend almost 11% of their personal paychecks on classroom expenses such as classroom supplies and instructional materials with an average of $468. Find out more about how & when they shop, what they shop for and how much they spend: Some …
Researches
Back to School Retail Opportunities in MENA, 2017 | Think With Google
More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region. One-third of BTS shopping was driven by promotions. Parents’ purchases on BTS increased by 10% in 2017 compared to last year. School uniforms, …
Indicators
27% of Back to School Shoppers in US Use Social Media to Assist Them in Their Shopping, 2017 | Deloitte
Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …