More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%). Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.
The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …
Technology has produced a new breed of savvy shoppers, who have honed their shopping skills to find the best products from every corner of the world, driven by their desire for unique products, better prices and increased convenience. More tellingly, the retailers must continually evolve and adapt with the increasingly empowered shoppers and the ever-changing …
Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively. On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & …
The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …
Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%). Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios. Compared with the school shoppers plan, department …
42% of online shoppers in the US have made purchases via smartphones in 2016. More than half of these smartphone purchases (51%) have made through mobile apps especially on Android devices (47% vs. 40% for iOS devices). Men were more likely than women to make their smartphone purchases on mobile apps (56% vs. 46%). Younger …
Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …