The Black Friday discount period in the UK – this year – extends up to a month for some retailers. Only 44% of total Black Friday’ purchases were made on the Friday itself, with the remaining purchases spread out over the wider ‘Black Friday’ period which varied greatly by retailers and by product category. During …
46% of shoppers surveyed in South Africa have shopped online. 66% of those online shoppers are shopping at most once every 3 months, while only 6% shop online at least once a week. 34% of them received their last online purchase item instantly and their purchased items are likely to be digital products or services …
96% of Americans with internet access have made an online purchase at some points in their life and 80% have done so in the month previous the survey. Price (87%), shipping cost & speed (80%), discount offers (71%) and the diversity of shopping in stock (71%) are the most influenced factors make American shoppers purchase …
Online shopping is increasingly becoming the norm for online audiences in South Africa. 80% of online shoppers have either maintained or increased their online shopping habit over the last year besides 46% of offline shoppers claimed that they will make an online purchase within the coming year. In terms of the payment preference among those …
Non-Millennials may be more cautious regarding their technology adoption, but their online shopping interest is overall increasing, Amazon is an evidence on that, 90% of US Non-Millennials have purchased from Amazon vs. 80% of Millennials, with 31% made their product search on the same retail website. Regarding the Non-Millennials mobile usage, 52% of their online purchases …
Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …
Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated. As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have …
63% of US shoppers said that they’ll write product reviews. Among those, 73% said that they were more likely to do so when they were satisfied. It means that highly satisfied customers are more likely to write reviews rather than when the experience was negative. But when consumers write negative reviews, more than half (57%) …