Tag: Online Shopping

The 2018 edition of the UNCTAD B2C E-Commerce Index included forty-four African countries. While the index revealed that the African region lags the rest of the world in terms of e-commerce readiness, the continent is showing progress in key indicators related to B2C e-commerce. The index showed that the B2C Index is highly correlated with …

After four years of stable e-commerce penetration, it’s the first increase in the percentage of the online population making online purchases in Belgium (74% vs. 76% in 2018). Shoppers spend more and buy more frequently with 59% spent more than 100€. In 2018, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape to better …

Better availability of product information is the top factor that increases online shopping in the MENA region. Convenience is why individuals feel that online shopping is a major benefit in their lives because it saves them time throughout the day. Instead of having to go out and take extra time shopping for a product individuals are …

A recent study launched by Deloitte demonstrates that US shoppers are expected to spend $1,536 per household during the holiday season 2018. Gifts and gift cards will likely account for one third (34%) of holiday budgets. Read more and explore how US consumers shop online for the holiday season 2018: Preferred Channels and Formats for …

Social media buying is the process of procuring advertising from social media platforms. As social media continue to break geological boundaries and connect people together, it has also revolutionized the way people interact and socialize with each other. Businesses and entrepreneurs alike have taken advantage of these online channels to grow and expand businesses. Most digital marketers know …

Smartphones are now a daily necessity for most and are used for a wide range of essential activities, mobile devices have given online shoppers the ability to shop when and where they wish, and the power to look for the best deal possible, whether online or in a brick-and-mortar store. So, more and more consumers …

In 2018, US consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. 78% of them plan to spend more or the same amount as they did last year. In the other side, retailers do great efforts this year to influence shoppers’ venue choice and purchase decisions with the right offerings …

A new poll conducted by Periscope on 2500 consumers from the US, UK, Germany and Canada to better understand changing consumer attitudes to Black Friday and explore how they plan to shop for the 2018 holiday season, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online …