Tag: Online Shopping

Boomers buy products and services for others, not just themselves, boomers love to invest in educational products and services, especially for their grandchildren. If brands can market their products in this way, they will grab their attention. They like to be fully informed about products and services, and they want to interact with their brands …

The generation that often gets overlooked is baby boomers. More importantly, this generation now constitutes the wealthiest age group in this century. But marketers find boomers difficult to target. Members of the baby boomer generation have passed through endless malls and stores over the years, and they’ve seen it all in terms of selling strategies. Thus, …

Online advertising or social media advertising are affecting shoppers decisions of purchasing. Advertising on social media has become simple to set up and yet targeting has become much easier and more detailed. Advertisers can place ads that align with their business goals, such as establishing brand awareness or driving sales. When an individual click through a …

The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a …

The online marketplaces are websites or apps that facilitates shopping from many different sources. The operator of these marketplaces does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. Online marketplaces allow selling goods without setting up online stores. Selling through online marketplaces provides a flexible …

Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online.  Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …

Shoppers in the US spend billions on fertilizer, lawn mowers, weed-killer, and all the other kit necessary to create and maintain a beautiful yard/garden. Lawn and garden season is about to bloom. Soon, U.S. gardens will be full of sweet-smelling flowers; yards will be full of green and fresh grass. In turn. lawn and garden …

Despite the awareness around the dangers of shopping online, and the increasing savviness of consumers, shoppers are still being duped into buying fake products. The prevalence of fakes on the Internet, coupled with the sophisticated methods counterfeiters are using to market and sell them, means it’s not always easy to spot one. In the past …