Tag: Online Shopping

Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …

Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, …

Digital shoppers appear to use a two-stage process in reaching a purchasing decision. Initially, consumers typically screen a large set of products in order to identify a subset of promising alternatives that appear to meet their needs. They then evaluate the subset in greater depth, performing relative comparisons across products based on some desirable attributes …

Gen Z is the individuals born from 1997 to 2012. They’re considered to be the “next generation” for online shopping in general and for grocery shopping in particular, with over eight in ten of Gen Z in the US shopping for groceries. In this report, Field Agent dug deeper into the attitudes and behaviors of …

Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …

Online shoppers nowadays need to be offered convenience and instant ease-of-access to online stores, no matter what device they’re using. The online stores should be built on a responsive design template and its features need to be available to all users, at any time, and from anywhere. Customer experience is the experience a customer has when …

Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. …

Irish consumers have enthusiastically embraced online shopping and are increasingly aware. Far from reducing their consumer rights, buying items online actually increases the rights that are available to them. There are still those of consumers who prefer face-to-face sales where delivery of the item may be necessary or more convenient. But what rights can they …