Indicators
Main Motivation Factors That Drives Purchases for a Certain Online Retailer, 2019
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …
Researches
Make the Most of Your Marketing in the Middle East During Ramadan 2018 | Criteo
“Ramadan” is the most special month in the Middle East region, also marks the most unique time of the year for retailers and brands. During these thirty days, marketers soar their marketing activities as a result of the increasing consumption. So, in a way to make the best during the sober month, read the below …
Researches
Make the Most of Your Marketing in Turkey During Ramadan 2018 | Criteo
“Ramadan” just like Christmas has become a season of increased consumerism and shopping. In Turkey, This holy month has its significant impact on retail sales and travel sales too. But what’s the effect of Ramadan on both retail and travel sales, when are the peak sales periods, what are the top performing retail sub-verticals, and …
Researches
The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization | NRF
E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …
Indicators
The Most Implemented Tactics Within The Personalization Strategies, 2019
Digital buyers have many choices and will choose online retailers that make them feel known and valued. For retailers who want to remain relevant, delivering personalized, seamless customer experiences is a must. Retail personalization is a business strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. …
Indicators
Why Consumers Prefers The Buy Online Pick Up In-Store Purchasing Method, 2019
Online shopping is growing and becoming more popular, major brands are scrambling to master the “buy online, pick up in store” model. There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment. It also drives the customer into the physical store, where impulse shopping is far more likely …
Indicators
Where Digital Shoppers Check Prices Before Making Purchases, 2019
The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices …
Indicators
What Motivates Social Shoppers to Make a Purchase, 2019
Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …