Researches
Shopify’s State of eCommerce Report, 2019 | Shopify
Shopify’s marketplace for buying and selling e-commerce businesses built by Shopify merchants. Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first Shopify’s state of commerce report, Shopify found that online storefronts represent over 80% of sales and …
Researches
The Future Shopper, 2019 Report | WundermanThompsonCommerce
Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …
Indicators
The Top Online Purchasing Drivers for Hispanic Internet Users in the USA, 2019
When Hispanic consumers are on the path to purchase, what’s needed to convert them into buyers? Above all, free delivery is the primary purchase driver for this consumer segment. Across all major demographic breaks, Hispanics say that having free delivery would motivate them the most to buy a product online. Buyer behavior of consumers plays …
Indicators
Main Motivation Factors That Drives Purchases for a Certain Online Retailer, 2019
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …
Indicators
Social Media Posts Are Influential to Chinese & American Shoppers’ Decisions, 2016 | iab
Social media posts affect positively on both Chinese and Americans shoppers when making any online purchase but Chinese are more influenced by these posts. Seeing an image or post of a product or service on social media also affects on online purchasing this product or service (50% for China vs. 25%for US).
Indicators
Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).