New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …
B2B Buyers’ Preferences Are Evolving Over the past decade, buyer Behavior has significantly transformed, and this shift is equally evident in the business-to-business (B2B) sector. Buyers purchasing from suppliers, manufacturers, distributors, and wholesalers are no longer relying solely on sales teams for guidance. Instead, their purchasing journey now involves a blend of physical and digital …
Generally, convenience and price are the two most important influencing factors for American shoppers on a purchasing decision. But price comes into play in multiple ways including shipping, taxes, fees, returns, coupons, discounts, and giveaways all matter to consumers. So, the most important influencing factors on purchasing decisions that Americans rank as “very” or “extremely” …
Shopify’s marketplace for buying and selling e-commerce businesses built by Shopify merchants. Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first Shopify’s state of commerce report, Shopify found that online storefronts represent over 80% of sales and …
Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …
Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …
Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform. When the program first launched in 2015, Pinterest had only just introduced its first ad products. But businesses on Pinterest today need solutions that go beyond advertising, said Michael Akkerman, the global …
Online shopping across all regions is booming in alignment with the key role of smartphones. Driving this uplift is a desire to find better prices and unique products with more choices, control and convenience. Find out a deep insight into online shoppers’ behaviors and preferences from 6 regions including the US, Asia, Europe, Canada, Mexico …