Tag: Online Shopping Attitudes

96% of all Americans have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. Online shopping became just as popular as in-store, with 51% of Americans indicated that online is their preferred way to shop. But this doesn’t go hand in hand with data …

More than half of 2016 Christmas holiday shoppers (55%) cited that they started their researching for the potential gifts in October & September or earlier, compared to 46% begun their researching journey in November (36%) & December (32%) -27% at the first 2 weeks of December while only 5% at the last 2 weeks-. 33% …

The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …

Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively. On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & …

The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …

42% of online shoppers in the US have made purchases via smartphones in 2016. More than half of these smartphone purchases (51%) have made through mobile apps especially on Android devices (47% vs. 40% for iOS devices). Men were more likely than women to make their smartphone purchases on mobile apps (56% vs. 46%). Younger …

More than half of American consumers (52.9%) reported that they have made online purchases last year. Women were more likely than men to do so (58.5% vs. 48.3%). Smartphones dominate all other devices in terms of purchasing online with a rate of 54.2%, followed by desktops/laptops with only 23.3%. iOS device owners were more likely …

Among the thousand Amazon shoppers surveyed, 56% used Amazon site several times a month to purchase everything and 24% did so once a month. Those shoppers use Amazon site to purchase everything from electronics & media to clothing & home products. The most purchased categories purchased by them are electronics with a rate of 56%, …