Tag: Online Shoppers

In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …

Ramadan has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this precious month in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. To gain insights into the purchasing habits of consumers in …

The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …

As a part of YouGov annual Ramadan consumer insights in the UAE, KSA, & Egypt study via 1,523 online respondents on the YouGov panel in the UAE (505), KSA (507) and Egypt (511) between 23-29 May 2016. Discover the expected changes in consumer behavior in and around Ramadan through the results below: The top product …

Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …

Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should  the brand prompt, read the below: The majority of consumers want their brand’s behavior …

During the holy month of Ramadan, consumers behavior – across the Middle East – impacts the grocery shopping. if your business operates in the food industry, those trends compiling data from a range of sources, Covering everything from consumer price expectations to what discounts targeted shoppers will be looking for, it will be useful for …

As Ramadan approaches; marketers, media planners, and owners in MENA region need to fuel their online marketing efforts with a significant amount of data about the region internet users and their plans, and what they anticipate doing more or less during the holy season of “Ramadan”. Below are some of the key insights based on a recent survey: 54% of users said that …