Researches
Back to School Retail Opportunities in MENA, 2017 | Think With Google
More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region. One-third of BTS shopping was driven by promotions. Parents’ purchases on BTS increased by 10% in 2017 compared to last year. School uniforms, …
Researches
The 2017 Retailer and Consumer Back-to-School Insights in US | RetailMeNot
It’s no secret that Back-to-School (BTS) is major revenue opportunities for retailers. And due to changes in the retail landscape, the BTS shopping season witnesses a huge competition. So, the way to make the most of next year’s BTS shopping season is to make online sales your top priority with an early strategy. The below research …
Researches
2017 Back to School Survey in US | Deloitte
In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year. 52% of US parents surveyed belong to Millennial age group. 98% plan to buy school …
Indicators
Substandard Experiences & Issues Solving Slowly Are the Top Reasons Cause Switch Brands, 2017 | Signal & Digital Ascendant
Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …
Researches
Building Consumer Brand Infatuation, 2017 | Signal & Digital Ascendant
The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …
Indicators
2 in 3 of US Teens Are Already Making Online Purchases | Think With Google
68% of teens whose ages between 13-17, in addition to 88% of teens who aged 18-24 are already making online purchases. That’s why Americans teen represent an annual US purchasing power totaled by $44B.
Researches
Pulse of the Online Shopper, 2017 | UPS
Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience. …
Researches
The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics
Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …