Tag: Online Reviews

In today’s fast-paced digital world, the importance of online customer reviews cannot be understated for businesses aiming to achieve success. Online reviews have become a vital part of making key decisions for many consumers, with many turning to online reviews to make their purchasing decisions. While customer reviews are not always positive, businesses need to …

There are so many different elements you need to keep tabs on when you’re running a digital marketing campaign. You’re probably focused heavily on implementing great SEO or writing creative copy for your social media pages, or crunching market data. But don’t forget to leverage these 5 important aspects to expand your brand visibility and …

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. Many studies show that consumers now trust information from other consumers more than any other source of information, including family members …

Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …

Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …