Silver Star Brands is one of America’s largest direct-to-consumer companies, it was founded in 1934. Silver Star was known as Miles Kimball Company, however, it was rebranded in 2013 in order to signify its evolution from a mail cataloger to a multi-channel retailer. More about Silver Star, it consists of six brands selling gifts as …
COVID-19 pandemic impact has affected all industries and undoubtedly taken its toll on all of them. Of course, businesses have been forced to adapt to the ongoing changing circumstances on the go, blindsided. This pandemic impact report evaluates COVID-19’s impact besides adaption to the “new normal”, in light of this matter, SEMrush has gathered market …
There is a great threat to brands and retailers which offer a superior delivery experience is hat they fall to provide the returns experience that complements this superior experience. Brands besides retailers need to make sure they have a suitable returns strategy experience to compete, as returns increase. If we talk about the US, the …
We all have seen the impact of COVID-19 on almost every industry; it also has an impact on the US economy, as it can be hard to imagine retail going back to normal one day. Putting aside the many brick and mortar retailers watching foot traffic and sales drop to almost zero, the most extreme …
2020 is the year that has made us all impressed! Changes are happening to all industries. However, in this report an important and significant industry will be talked about, as The Future of Retail 2020 Report covers what is expected for US retail and eCommerce markets in 2020; not only that but also highlights the …
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …