Tag: Online Purchases

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. The study of consumer behavior focuses on how people, groups, or organizations choose, acquire, utilize, and discard products, services, concepts, or experiences to fulfill their needs and …

Generally, convenience and price are the two most important influencing factors for American shoppers on a purchasing decision. But price comes into play in multiple ways including shipping, taxes, fees, returns, coupons, discounts, and giveaways all matter to consumers. So, the most important influencing factors on purchasing decisions that Americans rank as “very” or “extremely” …

Recently, when the COVID-19 started to spread out rapidly worldwide and when people had to stay home and work remotely, even kids have been studying online; social media platforms have decided to interfere and either to entertain people or to help them and even to help businesses amid the crisis. In light of that, many …

The stakes are high for the 2019 holiday shopping season… How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday? keep reading and download the full study to find answers for …

On Tuesday, Facebook announced their cryptocurrency duo projects coming in 2020: Libra, a cryptocurrency that will be governed by the Libra Association, an “independent” consortium of 28 “founding members”. And Calibra, a Facebook subsidiary that will offer a digital wallet app for storing and sending Libra. The cryptocurrency, called Libra, will be a secure blockchain-based …

Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online.  Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …

A recent study launched by Deloitte demonstrates that US shoppers are expected to spend $1,536 per household during the holiday season 2018. Gifts and gift cards will likely account for one third (34%) of holiday budgets. Read more and explore how US consumers shop online for the holiday season 2018: Preferred Channels and Formats for …

In 2018, US consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. 78% of them plan to spend more or the same amount as they did last year. In the other side, retailers do great efforts this year to influence shoppers’ venue choice and purchase decisions with the right offerings …