Gen Z is the individuals born from 1997 to 2012. They’re considered to be the “next generation” for online shopping in general and for grocery shopping in particular, with over eight in ten of Gen Z in the US shopping for groceries. In this report, Field Agent dug deeper into the attitudes and behaviors of …
Products ranging from music to apparel to mattresses have all made the transition to the Internet Age with relative ease but groceries are in a class all their own. They have characteristics that make them uniquely challenging to be sold online: comparatively low weight ratios, warehousing and handling disadvantages, and, of course, the shoppers themselves, …
During the holy month of Ramadan, consumers behavior – across the Middle East – impacts the grocery shopping. if your business operates in the food industry, those trends compiling data from a range of sources, Covering everything from consumer price expectations to what discounts targeted shoppers will be looking for, it will be useful for …
Crimson Hexagon analyzed its library of more than one trillion posts between 2010 and 2016. From sources like Twitter, Facebook, Tumblr, Reddit and also used data from nonsocial sources like Nielsen, Bureau of Labor Statistics, United States Department of Agriculture, and others. By reading the historical social media data findings of the four industries: health, …
Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …
Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before. In China online retail sales accounted for 12.9% of the total retail purchases …
Studying Mom’s life is very important for marketers. 83% of new moms are Millennials with an average age 25.8 of a first-time mom in the US, and around the world, almost 8 in every 10 births are to millennials with over 100 million globally each year. That makes IAB and BabyCenter pay attention to moms …