Guides
Types of Digital Ads: PPC Search, Display, and Social | Adobe Experience Cloud
PAY-PER-CLICK (PPC) SEARCH ADS With pay-per-click (PPC) search ads, your ad appears as a “sponsored result” at the top or side of search engine results, and you pay for each click it receives. PPC ads can be customized to show when specific search terms are used, allowing for highly targeted advertising. For many businesses, PPC …
Indicators
22% of US Internet Users Think It’s Unsuitable to Advertise Next to COVID-19 Ads | IAS
As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating …
Researches
2018 B2B Advertising & Marketing Outlook | Adweek, Dun & Bradstreet
2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …
Guides
The 5 Most Common Digital Marketing Mistakes | Act-On Software
Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes. The 5 Most Common Digital Marketing Mistakes and How to Fix Them Not …