Indicators
74% of American Online Shoppers Prefer Shopping From Large Retailers, 2017 | BigCommerce & Square
64% of Americans’ shopping budget is spent on in-store shopping, compared to only 36% for online shopping. Of course, American online shoppers aren’t shopping at all online retailers in the same way. The majority of them (48%) begin a search for items on online marketplaces and others look large retailers (31%). After that and when …
Indicators
Half of European Online Shoppers Buy Clothing & Footwear Online, 2016 | Mastercard
Clothing and footwear are the most popular categories among European online shoppers with an average of 48% in European Economic Area (EEA), followed by tickets with a rate of 34%, electronics (33%) and books (31%).