Tag: Online Consumers

Digital buyers’ shopping attitudes have changed over the years, as e-commerce and the fame of e-commerce products grows, more returns happen. While, many retail brands have seen increased sales as a result of online shopping, a significant amount of these sales are being affected by excessive returns because when online shoppers buy goods online they …

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. The study of consumer behavior focuses on how people, groups, or organizations choose, acquire, utilize, and discard products, services, concepts, or experiences to fulfill their needs and …

Social media buying is the process of procuring advertising from social media platforms. As social media continue to break geological boundaries and connect people together, it has also revolutionized the way people interact and socialize with each other. Businesses and entrepreneurs alike have taken advantage of these online channels to grow and expand businesses. Most digital marketers know …

Managing and protecting online privacy has become an essential part of everyday life, people spend a growing amount of their time online, leaving more and more of their personal information online. Information sharing is classified by the type of information to be shared online. As companies collect, use, and share personal information that is available online, …

A new poll conducted by Periscope on 2500 consumers from the US, UK, Germany and Canada to better understand changing consumer attitudes to Black Friday and explore how they plan to shop for the 2018 holiday season, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online …

Online shopping trend is very popular nowadays. This process requires a medium for buying goods and services that is the internet. There are many factors that can influence consumer’s online buying behavior, these factors may vary from individual to individual. Being able to return products easily is essential when incorrect items are delivered or if …

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. …

Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and …