Tag: Online Advertising

PureLocal is an Australian business directory with a focus on advertising and endorsing prominent Australian companies who hold a strong work ethic and dedication to their Australian customer base. The PureLocal Business Directory is great for small and large businesses alike. It features a transparent and easy to navigate list of businesses complete with full …

Transfield SEO is a search engine optimization company in Malaysia, it offers affordable search engine optimization services. Their proven search engine optimization techniques will help you rank your website and increase online visibility and presence on Google. Their pricing is based on your business needs, so do contact us for a free keyword research and …

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …

The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …

For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …

Programmatic advertising, with its ability to target users with known behaviors, is rightly heralded as a dramatic improvement on the old spray and pray of display advertising. But its implementation requires a healthy tech stack and marketing strategy. Last-click attribution is insufficient in showing the true value of programmatic advertising to marketing as a whole. Programmatic marketing …

The landscape of online advertising is rapidly changing. New technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. Advertisers expect these technologies will capture more of their audiences’ personal and professional hours. These technologies are already in our homes such as smart …

Online advertising techniques used in the healthcare sector have changed in 2016 than 2015. Boosting Facebook posts increased from 76% in 2015 to hit 83% in 2016 to head all advertising techniques used in this sector. This was followed by Google AdWord with a rate of 78% and then prompted tweets (51%).