Researches
Omnishopper 2017: The Rise of the Networked Shopper | Mastercard
Mastercard surveyed more than 12,000 consumers in 11 markets including the UAE, US, Poland, China, Brazil, Indonesia, Hong Kong, France, Germany, Australia and the UK. The findings showed that the technology and shopping options that are changing retail economics are being embraced by omnishoppers who are more likely to adopt new technologies. Find out more …
Researches
The Shopper Story 2017 – Worldwide | Criteo
“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …
Researches
Omni-Channel Retail in 2017 | BigCommerce & Square
Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …