Case Study
How Lacoste Driving Omnichannel Experiences & Reduced Its Time-to-Market | Contentserv
Lacoste, which managed by Thierry Guibert since 2015, the famous brand with its polo shirts since 1933 wanted to amplify the brand’s global omnichannel development and put an end to the manual management of its product catalogs in favor of a PIM solution that optimizes all its eCommerce sites and points of sale through the …
Guides
The Ultimate Guide to Omnichannel Marketing Strategy | Paldesk
Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …
Indicators
What Would Help Customers Experience in Advertising Over the Next Five Years, 2018
Customer experience management focuses on creating differentiated experiences at touch points that customers choose to interact with company or organization, an increasingly fundamental requirement for advertisers is the ability to target the right type of advertising to the right customers and prospects in real time. The ability to dynamically segment audiences is the most desired …