Guides
Standing Up to Sephora: 6 Best Practices for Beauty Brands | Sailthru
When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships. It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty …
Indicators
Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture
Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …
Indicators
69% of Online Shoppers are Using Search Engines to Research About Brands & Products, 2018 | KIBO
Omni-shoppers are researching online before buying any product. The use of the search engines as their first line of research mean that smaller retailers or manufacturers have the opportunity to really let their SEO shine. 69% of surveyed online shoppers indicated that their first source of information about brands, products or services is the search engines, …