Indicators
Content Marketing Methods That B2B Marketers Are Using to Nurture Their Audience, 2019
Nurture is the same as the behaviorally based emails, while lead nurturing is a series of emails that get sent based on the behavior of the lead. A lead nurturing campaign is where marketers are using the data gathered from the user’s behavior to deliver timed and targeted information that will help guide the prospect through the buying process. Before …