This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …
A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices. Top …
E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022. Nielsen has launched this study that analyzed the …
E-commerce is showing sustained growth and has become a natural part of daily life for most Nordic residents. Nordic e-commerce grew by 11% in the first six months of 2018 compared with the same period last year. Six out of ten people in the Nordic region, which equates to 12 million consumers, shop online each …
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …
The State of the Internet Report based on enormous gathered data of many metrics, including Internet connection speeds, network connectivity/availability issues IPv6 adoption progress, as well as traffic patterns across leading Web properties and digital media providers, the bellow indicators reflect the state: The number of unique Internet Protocol version 4 (IPv4) addresses increased by …