Tag: North America

Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …

Mobile broadband is growing strongly. On average, more than 1 million new mobile broadband subscribers will be added every day up to the end of 2022. The total traffic in mobile networks also increased by 70% between the end of Q1 2016 & the end of Q1 2017. Gain more knowledgeable and read the below …

Ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion, and avoidance is the core issue for most ad-blockers, ad-block usage is now mainstream across all ages, ad-block users prefer standard display ads. The only solution to ad-block is fixing the problems that led people to block ads …

Unified commerce is the future of retail, to understand retailers’ customer experience priorities today and for the future, and how the evolution of unified commerce helps provide retailers with the right people, processes, and technology to enable retailers to enhance the customer experience. The key customer experience capabilities are: 45% of retailers plan to utilize …

Snap Inc. the American technology and social media company announced their Q1 2017 earnings results, discover the main highlights below: Average daily active users totaled 166 million users with about 3 billion daily Snaps created. North America including Mexico & the Caribbean has the highest average daily active users totaled 71 million. Snap Inc. achieved …

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …

Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …