In recent years, there has been a considerable increase in the number of people accessing the news via online platforms, especially among younger audiences. This shift has many implications for news consumers, in particular, the increasing role played by non-specialized organizations and services, such as apps and social media platforms. There is a wide range …
The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …
Smartphone dominates the usage of other popular devices – such as computers/laptops and tablets – with a rate of 55%. That led to an increase in the use of mobile apps. 28% of mobile users in the US use mobile apps for banking, while 25% use them for travel. On the other side, social media is …
The main challenge in digital media is the growth of “news accessed via social media sites” like Facebook, Twitter, Instagram, and Snapchat. Ex: In the USA, the percentage of people who use social media as a source of news has risen to 46%, almost doubling since 2013. Across the entire sample (50,000), you can find …