Tag: Native Advertising

What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …

Content saturation on the open web is a reality, making it increasingly challenging for your audience to discover your content. Native advertising with publishers remains a scalable marketing channel, yet navigating the industry’s jargon, especially for newcomers, can be confusing. While the fundamental concept remains the same—connecting brands with large audiences via media outlets—the online …

People infinity is a leading digital marketing agency in Kolkata, India. People Infinity is an AI Fueled platform that helps advertisers to reach prospects digitally using Programmatic Advertising, Google Ads, Social Media Ads, Email Marketing, Affiliate Marketing, Push Notification, Native Advertising, and many more. People Infinity Scope of Services: Social Media Marketing Web Design & …

A revenue stream is a source of revenue for a company or an organization. The revenue model determines the types and sources of revenue that companies or businesses generate. Revenue types include product sales, service fees, advertising sales, data access fees, license fees, or even commissions. Ad-based revenue models entail creating ads for a specific …

The use of content marketing and native advertising is on the rise and is expected to grow more in the future. But the lack of standard guidelines for branded content creation and distribution has caused confusion and some reluctance on the part of marketers and agencies in building out branded content campaigns. Significant efforts are …

There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …