Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
There is no doubt that any kind of decisions must be built on accurate data; and social media platforms provide an enormous amount of data that is changing the ways policies are conducted, decisions are taken and day-to-day operations are carried out. Arab Social Media Report 2017 analyzes how social media data along with several survey …